Calvin Johnson Connects with Fans at the Primitiv & Jeeter Collab Release
- 20 hours ago
- 2 min read
On February 5th, we had the opportunity to document a standout community event celebrating the Primitiv x Jeeter collaboration at the Primitiv dispensary in Niles, Michigan. What made this night special was not just the product release, but the people who showed up to be part of it. Fans, supporters, and longtime followers of Calvin Johnson gathered with genuine excitement, creating an atmosphere that felt welcoming, energetic, and deeply connected.
Primitiv Performance, co-founded by Calvin Johnson, is rooted in wellness, intention, and performance, extending beyond product into lifestyle and community. Jeeter, a nationally recognized cannabis brand, is known for its premium quality and strong cultural presence. Together, the collaboration felt natural and purposeful. The release drew a full crowd, and the product sold out during the event, which spoke volumes about the loyalty and enthusiasm surrounding both brands.
To get more details check out the Instagram post about the event:
At the heart of the evening was the meet and greet itself. Fans lined up not just for a photo or signature, but for a moment. Watching Calvin interact with each person was powerful. He took time to talk, listen, and engage in real conversations. There was a sense of respect and appreciation flowing both ways, from fans who grew up watching him and from Calvin, who continues to show up for the community that supports him. DJ BJ kept the energy moving throughout the night, adding to an experience that felt celebratory and kept the good vibes going!
Leo has had the opportunity to work with Calvin over the years, capturing moments from his golf outing and youth football camp in support of the Calvin Johnson Jr. Foundation. That history added another layer of meaning to this night. Being present to document Calvin in a setting where fans could connect with him one-on-one highlighted who he is beyond the field. Someone influential, respected, and intentional in how he shows up.
This night in Niles was a reminder of the power of collaboration, community, and showing up for people who believe in what you are building. When brands, leaders, and supporters come together with shared values, the impact extends far beyond a single event. We are grateful to be trusted with telling these stories and look forward to what is ahead.
